Euler Motors Expands EV Portfolio With ‘NEO by Euler’ for Passenger Mobility

Entry into Passenger EV Mobility

New Delhi, August 26, 2025 – Euler Motors has entered the commercial passenger EV market. The company launched ‘NEO by Euler’, a new umbrella brand for passenger mobility. Its first product is the NEO HiRANGE, an electric three-wheeler priced at Rs 3,09,999. The vehicle supports last-mile connectivity and offers an affordable ownership model.

Focus on Drivers and Cities

‘NEO by Euler’ is designed for first-time EV buyers, ride-hailing drivers, fleet operators, and self-employed owners. Euler Motors will roll out the vehicles in 50 cities across India in the next four months.

Auto rickshaws form nearly 20 percent of daily transport in metros like Delhi, Mumbai, and Bengaluru. Drivers need reliable and durable vehicles. The new EV auto rickshaw in India aims to deliver range, stability, and lower maintenance costs.

Engineered for Indian Roads

The NEO HiRANGE comes after two years of research and feedback from over 10,000 drivers. It has a rugged chassis, a weather-resistant build, and a lithium-ion battery pack. These features make the vehicle fit for Indian roads and tough daily use.

“We are excited to enter the commercial passenger EV segment. ‘NEO by Euler’ reflects our proven leadership in the commercial EV market. It is the result of deep product learning and on ground engagement with auto drivers across Indian cities,” said Saurav Kumar, Founder and CEO of Euler Motors.

He added, “We heard firsthand challenges faced by drivers every day, from long fuel queues and unreliable maintenance to passenger discomfort, and low savings. These insights have shaped every aspect of the brand. Drivers want a solution that offers the highest range in a single charge, supports their livelihood, and gives them the confidence to keep moving. ‘NEO by Euler’ is our response to those needs; a no-compromise brand built for the realities of commercial passenger mobility in India offering best in class passenger comfort, consistent earning to drivers and overall safe solution.”

Variants and Specifications

Euler Motors introduced three variants – NEO HiRANGE MAXX, NEO HiRANGE PLUS, and NEO HiRANGE. They target drivers who cover 120 to 200 km daily.

Key specifications:

• Range: MAXX 200+ km, PLUS 170+ km, HiRANGE 130+ km
  
• Certified Range: Up to 261 km (ARAI)
  
• Top Speed: 60 km/h in Thunder Mode
  
• Motor Power: 9 kW peak, 65 Nm torque
  
• Battery: Lithium-ion, chassis integrated
  
• Charging Time: 3.25 hours (10–80%)
  
• Safety: Anti-theft GPS, real-time diagnostics
  
• Warranty: Six years or 1.75 lakh km
  

The features make the NEO HiRANGE MAXX, NEO HiRANGE PLUS, and NEO HiRANGE strong contenders in the EV auto market. Drivers can expect high uptime, lower operating costs, and better earnings.

Conclusion: Expanding the EV Vision

Euler Motors has led the cargo EV segment since 2018. The company now expands its focus to passenger mobility. The launch of Euler Motors NEO by Euler signals a new stage for the industry.

By combining proven EV technology with practical design, the company wants to drive mass adoption of electric auto rickshaws in India. With NEO HiRANGE, Euler Motors positions itself to lead the next phase of electric commercial vehicle growth in the country.

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