Tata Motors introduces 'Karo Life Control Mein' campaign on fleet edge telematics platformTata Motors introduces 'Karo Life Control Mein' campaign on fleet edge telematics platform

06 Feb 2024

Tata Motors introduces 'Karo Life Control Mein' campaign on fleet edge telematics platform

Tata Motors, India's leading commercial vehicle manufacturer, has introduced the 'Karo Life Control Mein' campaign, focusing on its connected commercial vehicles platform – Tata Motors Fleet Edge.

Review

Author

GS

By Gaurav

Share

Tata Motors, India's leading commercial vehicle manufacturer, has introduced the 'Karo Life Control Mein' campaign, focusing on its connected commercial vehicles platform – Tata Motors Fleet Edge.

The campaign unfolds a compelling content series consisting of 15 unique films, showcasing how Fleet Edge empowers businesses to take command of their operations, optimise resources, and enhance overall fleet performance.

Each film, featuring a narrator, emphasises distinct attributes of the platform, portraying it as a user-friendly system for fleet management that enhances operational efficiency.

Also Read: Tata Motors Mini Trucks Shine at Bharat Mobility Global Expo 2024

Shubhranshu Singh, Chief Marketing Officer, Tata Motors Commercial Vehicles, stated “Centred around empowering users with seamless control over fleet operations, the campaign perfectly aligns with the overarching theme of 'Karo Life Control Mein.' The series blended simple messaging of Fleet Edge’s benefits with subtle humour. Each story has been meticulously crafted keeping in mind the genuine challenges our customers encounter in fleet operations, and hence, relating to them. Every aspect of series is thoughtfully designed to address and alleviate the pain points, ensuring that our solution not only meets but exceeds the expectations of customers for seamless and efficient fleet management."

The series combines simple messaging about Fleet Edge's benefits with subtle humor, addressing genuine challenges faced by customers in fleet operations. Tata Motors Fleet Edge stands as India's most advanced telematics platform, connecting over 5 lakh commercial vehicles to date, providing actionable insights and real-time vehicle tracking to enhance fleet operational efficiency and reduce logistics costs in India.

Tata Motors unveils 'Karo Life Control Mein' campaign spotlighting fleet edge telematics platform

Importance of fleet management in the transportation industry

In the fast-paced transportation industry, fleet management plays a crucial role in ensuring the smooth operation and efficiency of businesses. Whether it's logistics companies, delivery services, or public transportation systems, managing a fleet of vehicles can be a complex and demanding task.

Also Read: Unveiling the Spectacular Tata Prima Range at Bharat Mobility Global Expo 2024

Fleet management encompasses various aspects such as vehicle tracking, maintenance, fuel management, driver performance, and overall operational efficiency. It involves monitoring and analyzing data to make informed decisions, optimize routes, reduce costs, and improve safety.

In today's highly competitive market, companies are constantly seeking innovative solutions to streamline their operations and gain a competitive edge. This is where Tata Motors' 'Karo Life Control Mein' campaign comes into play. With the launch of the Fleet Edge Telematics Platform, Tata Motors aims to revolutionize fleet management and empower businesses with advanced technology and data-driven insights.

Efficient fleet management can bring numerous benefits to businesses. It helps minimize downtime by proactively identifying and addressing vehicle maintenance needs, reducing the risk of breakdowns and costly repairs. By optimizing routes and monitoring driver behavior, companies can enhance fuel efficiency, reduce emissions, and lower operational costs.

Web Stories

Latest Trucks News

  • GST Updates 2025: Trucks, Buses and Three Wheelers
    GST Updates 2025: Trucks, Buses and Three WheelersThe transport industry in India has entered 2025 with some major changes in GST. These updates directly touch trucks in India, commercial buses, and the vast segment of commercial three wheelers. For a buyer comparing bus prices, a driver calculating...
    BS

    By Bharat

    Mon Aug 25 2025

    5 min read
  • Montra Electric grows by opening two dealerships in Raipur
    Montra Electric grows by opening two dealerships in RaipurMontra Electric has set up two stores in Raipur. The move shows that the company wants to get a bigger share of the electric commercial vehicle industry and make it easier for consumers in Chhattisgarh to reach them. By choosing Raipur, the corporati...
    BS

    By Bharat

    Mon Aug 25 2025

    5 min read
  • PROPEL 470 eTR 4X2: Electric Truck Review
    PROPEL 470 eTR 4X2: Electric Truck ReviewIt's not uncommon to see electric commercial trucks anymore. They are needed for urban logistics. Businesses are now switching to electric fleets because emissions standards are getting harsher and fuel prices are going up. Among these alternatives,...
    IG

    By Indraroop

    Fri Aug 22 2025

    5 min read
  • Illegal Changes to Trucks: What the Law Says & Why It Matters
    Illegal Changes to Trucks: What the Law Says & Why It MattersIn India, it's usual to make changes to trucks.  Some owners make improvements for better performance.  Some people change things for style.  But not all changes are allowed by law.  In fact, many alterations can break strict ship...
    IG

    By Indraroop

    Fri Aug 22 2025

    6 min read
  • Used vs New Truck: Which One Should You Buy in 2025?
    Used vs New Truck: Which One Should You Buy in 2025?You can't just think about how the truck looks or how well-known the brand is when you have to choose between an old truck and a new one in 2025. It's all about how useful it is, how much it costs, and what you might need it for later. Before you dec...
    IG

    By Indraroop

    Thu Aug 21 2025

    6 min read
  • How to Start a Trucking Business in India: Step-by-Step Guide
    How to Start a Trucking Business in India: Step-by-Step GuideIndia has a lot of freight business. It moves things by road between cities, states, and countries. This network is mostly made up of trucks. Now is a great time to start a trucking business in India. But you need more than just cars. You need a plan...
    IG

    By Indraroop

    Thu Aug 21 2025

    7 min read
  • India's Truck Permit Rules by State (Update for 2025)
    India's Truck Permit Rules by State (Update for 2025)It's not only about the road if you've ever tried to move something across India.  It's all about the rules—those complicated, state-specific, red-tape jungles that may make or break a delivery.  There have been some changes to truck permit...
    BS

    By Bharat

    Wed Aug 20 2025

    5 min read
  • Best Financing and Loan Options for Truck Owners
    Best Financing and Loan Options for Truck OwnersOwning a truck in India is more than just having a vehicle. It’s freedom. It’s business. It’s the lifeline that keeps goods moving, markets buzzing, and livelihoods alive. But let’s be honest, buying a truck isn’t like buying groceries, it is a big i...
    BS

    By Bharat

    Wed Aug 20 2025

    5 min read
  • Top 10 Spare Parts Every Fleet Owner Must Keep in Stock
    Top 10 Spare Parts Every Fleet Owner Must Keep in StockDowntime is a loss, especially for the owner of a fleet, every vehicle that stops means missed deadlines, unhappy customers, and less money. In logistics, success is all about speed, but speed only happens when vehicles stay on the road. Breakdowns a...
    JS

    By Jyoti

    Wed Aug 20 2025

    8 min read
  • Top Commercial Vehicle Brands You Can Trust in India
    Top Commercial Vehicle Brands You Can Trust in IndiaIndia's commercial vehicle industry is more than just an industry; it is a vital component of the country's overall economic structure. Fleets of trucks, buses, and utility vehicles drive over the nation's highways and rural roads every day, making s...
    BS

    By Bharat

    Tue Aug 19 2025

    9 min read

Categories

*Prices are indicative and subject to change.
91trucks

91trucks is a rapidly growing digital platform that offers the latest updates and comprehensive information about the commercial vehicle industry.

Our Partner Website

91tractors.com
91infra.com

Get Connected