Mahindra Unveils New Bolero Camper and Pik-Up Range with Fresh Design, Features and Comfort Features

Being a prominent manufacturer of commercial vehicles in the Indian automotive industry, Mahindra & Mahindra Ltd. has introduced new variants of both the Bolero Camper model and the Bolero Pik-Up model of the Bolero series of utility vehicles, which have attempted to fulfill the various requirements in the lives of customers for which these vehicles can turn out to be a source of livelihood.

The New Bolero Camper  

The Bolero Camper model now comes with the improved iMAXX telematics system that allows for the analysis of vehicle data information on a live basis, ensuring better fleet management. The exterior modifications include new decals, body-colored ORVMs, and door handles.

The interior of the Camper boasts new additions such as rear-seat head rests, music system with Bluetooth calling function, and air conditioning/heating. Shared among the versions is the reclining driver’s seat with headrest, expanded co-driver’s seat, central locking system, and rear belts.

Price: ₹9.85 lakh (Non-AC 2WD) – ₹10.49 lakh (Gold RX 4WD).

The New Bolero Pik-Up

The new Bolero Pik-Up features a new front look, improved seating that includes a reclining driver seat and a wider co-driver seat. Air conditioning and heating systems have been provided to give the desirable feel of comfort in all weathers. Improving the vehicle's usability also extends the benefit to those operators who depend upon it for daily operations.

Price: ₹9.19 lakh (MS CBC) - ₹9.99 lakh (4WD AC).

Enhancing Mahindra's Market Position

In light of this, Mahindra secures its position in the pickup market in India. This amalgamation of design upgrades, comfort, and incorporation of new technologies would suggest an ideology that involves providing trustworthy, utilitarian vehicles not only rated for their performance in commerce but also designed to serve their purpose as personal vehicles. This involves values that deal with hardiness and utilitarianism, alongside offering an upgrade to new technologies.

Conclusion

The new Bolero Camper and Bolero Pik-Up offer a great mix of functionality, enhanced comfort, and efficiency from new technologies. These models are perfect for their target customers, as they are utterly reliant on these cars for their living. With these models competing so well as well as new features added to them by Mahindra, the company remains a forerunner in the Indian pickup car market.

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