Eicher Trucks and Buses and Magenta Mobility Unite for Sustainable Logistics with Eicher Pro X Electric Truck Deployment

New Delhi, 18th March 2025: VE Commercial Vehicles’ (VECV) Eicher Trucks and Buses has partnered with Magenta Mobility to transform India's logistics sector by introducing sustainable transportation solutions. As part of this collaboration, Eicher has started supplying Eicher Pro X small electric trucks to Magenta Mobility, marking a major step in reducing carbon emissions in the supply chain industry.

The initial phase includes an order of 100 units of the Eicher Pro X, with the first batch being deployed in key Indian cities such as Mumbai, Delhi NCR, Bangalore, Hyderabad, and Chennai. These vehicles will play a crucial role in advancing Magenta Mobility’s mission of decarbonizing last-mile logistics and reinforcing Eicher Trucks’ commitment to smart, energy-efficient transportation solutions.

Sustainable Logistics for a Greener Future

Magenta Mobility is a frontrunner in integrated e-mobility solutions, operating a fleet of over 2,600 electric vehicles across 18+ cities in India. With this partnership, Magenta is further strengthening its green footprint, ensuring an efficient and eco-friendly supply chain.

Mr. S S Gill, Chief Commercial Officer, VE Commercial Vehicles, highlighted the significance of the collaboration:

"Through this association with Magenta Mobility, we are driving the future of smart logistics with advanced, eco-friendly transportation solutions. The Eicher Pro X range is designed to meet the growing demand for high-performance, energy-efficient vehicles in the mid-mile and last-mile delivery sectors, aligning with Magenta Mobility’s focus on decarbonizing last-mile mobility."

Echoing this sentiment, Mr. Maxson Lewis, Founder and CEO of Magenta Mobility, stated:

"Partnering with Eicher Trucks and Buses and integrating the Eicher Pro X trucks into our fleet marks a pivotal moment in our commitment to transforming last-mile logistics in India. This collaboration strengthens our ability to offer efficient, sustainable, and reliable transportation solutions while delivering high-performance, eco-friendly options to our diverse customer base."

Eicher Pro X: Redefining Electric Logistics

Unveiled at the Bharat Mobility Global Expo 2025, the Eicher Pro X range is Eicher’s entry into the fast-growing 2-3.5T segment, aiming to revolutionize urban and near-city logistics. The vehicle boasts:

• Best-in-class cargo space

• High energy efficiency

• Driver-centric features such as air-conditioned cabins and advanced safety systems

• Industry-leading turning radius and visibility, perfect for city deliveries

• AI/ML-driven remote diagnostics and FOTA-enabled telematics, monitored via Eicher’s Uptime Centre

• Integration with the 'My Eicher' app for optimized fleet management

To ensure seamless operations, Eicher backs these vehicles with a nationwide network of 1,000+ touchpoints, 470+ service centers, and 7,000+ parts outlets.

Magenta Mobility: Powering the EV Transition in Logistics

Magenta Mobility is at the forefront of India’s electric logistics revolution. Its operations span critical sectors such as e-commerce, grocery, FMCG, and pharmaceuticals, playing a key role in reducing emissions in urban deliveries.

Through its ‘Ab Ki Baar Dus Hazaar’ campaign, the company aims to expand its electric fleet to 10,000 cargo vehicles while creating employment opportunities for India’s gig workforce. Magenta's advanced software platform further enhances fleet operations by streamlining charging, route optimization, and crew management.

Magenta Mobility’s Impact in Numbers:

• 100 charging depots operational across the country

• 14 lakh+ monthly deliveries completed

• 35.2 million clean kilometers driven

• 1,030 tonnes of CO2 offset

• 2,700+ delivery executives employed

About VE Commercial Vehicles (VECV)

VE Commercial Vehicles (VECV) is a joint venture between Volvo Group and Eicher Motors Limited. Operating since 2008, VECV is an industry leader in modernizing commercial transportation in India and global markets. The company offers a wide range of Eicher-branded trucks and buses across 40 countries, along with Volvo Buses India and exclusive distribution of Volvo Trucks in India. VECV also manufactures and exports engines for Volvo Group and Eicher’s non-automotive segments.

Conclusion: Driving the Future of Sustainable Logistics

The partnership between Eicher Trucks and Magenta Mobility is a milestone in India's transition to green logistics. By leveraging cutting-edge electric vehicle technology, these companies are shaping a future where logistics is clean, efficient, and environmentally responsible. With the Eicher Pro X electric truck, Magenta Mobility’s expertise, and a shared vision for sustainability, this collaboration is set to accelerate India’s journey towards a carbon-neutral supply chain. 
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