'BharatBenz Rakshana' Uptime Assurance Program Will Ensure Better Profitability, Here's How

Latest News: Daimler India Commercial Vehicles (BharatBenz) launches an industry-leading uptime assurance program called ‘BharatBenz Rakshana’.  

What Is ‘BharatBenz Rakshana’?

• - BharatBenz’s new program assures customers of service of trucks and buses within 48 hours at authorized service centres.
• - BharatBenz Rakshana Program compensates customers if service or repair exceeds 48 hours.
• - The compensation for the delay in completion of the service will be a percentage of the cost incurred in the service. 

Renowned and acclaimed commercial truck and bus manufacturer in India, Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler Truck AG has introduced an industry-leading uptime assurance program called ‘BharatBenz Rakshana’ with the aim to assist BharatBenz Customers to improve their business profitability. 

The ‘BharatBenz Rakshana’ program is introduced with the commitment to servicing and delivering BharatBenz trucks and buses within 48 hours and is a program which comes along as a standard feature in BharatBenz on-road haulage trucks, tippers, tractor trailers and buses which already come with an active powertrain warranty at the time of sale. 

It is also launched in order to assure timely delivery of vehicles that come to authorized BharatBenz service stations located across the length and breadth of India for service.

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What Does Company Say?

Commenting on the launch of the BharatBenz Rakshana Program, Mr. Rajaram K, Vice President - BharatBenz Marketing, Sales and Customer Service at DICV says, “At BharatBenz, we constantly strive to enhance our customers’ experience. With the rollout of Rakshana, an uptime assurance program, we are taking a step further in our customer service commitment to enhancing our customers’ business productivity and profitability.

We are also enhancing the efficiency of our technicians to reskill and upskill through BharatBenz Regional Training Centres, offering one of the industry’s best roadside assistance and services at our touchpoints. Our aim is to increase touchpoints and service bays by 13 per cent and 17 per cent by December 2023 to address our growing customer base across India,” He added. 

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Further, it is believed that the program will ensure better vehicle uptime periods as it covers scheduled services, running repairs or vehicle breakdown cases. It is also stated by the brand that the program ensures that around 98% of the trucks and buses that check in to BharatBenz service centres are serviced and delivered to customers within 48 hours.

Interestingly, it was also mentioned in the release that in case the service delivery exceeds 48 hours, BharatBenz will compensate the customer as per the terms and conditions of the Rakshana program. This makes the Rakshana Program one of the most unique customer service initiatives in the Indian commercial vehicles industry.

However, it was pointed out that the compensation for the delay in the completion of the service will be a percentage of the cost incurred in the service. 

Thus, these are the details of the uptime assurance program called ‘BharatBenz Rakshana’ in India.