Bridgestone India launches new Dueler All-Terrain 002 tyres

Bridgestone India introduced its latest tyre technology, the dueler All-Terrain (A/T) 002. The new tyres are designed to provide better grip and stability for both on-road and off-road driving experiences.

The company announced the launch of its new marketing campaign, “Trailblazing with Dueler A/T,” for the latest addition to its tyre lineup, the Bridgestone Dueler Tyre. This robust campaign is engineered to showcase the Dueler Tyre’s exceptional ability to perform in any terrain, emphasizing its aggressive tread pattern, enhanced traction, and excellent grip in both wet and dry conditions without compromising safety and driving comfort.

Bridgestone Dueler All-Terrain 002 tyres

The Dueler A/T002, part of Bridgestone’s Dueler range, boasts superior wet and dry grip, handling, and extended wear life, making it a premium choice for SUVs & 4X4 vehicles. Engineered with a 5 Rib-technology featuring hexagonal blocks and a staggered pattern architecture, this tyre ensures even stiffness and contact pressure distribution, resulting in enhanced durability and mileage, the company shared.

The 360 degree campaign is designed to target SUV and 4×4 owners, who demand durability and performance. Engineered with a 5 Rib-technology featuring hexagonal blocks and a staggered pattern architecture, this tyre ensures even stiffness and contact pressure distribution, resulting in superior wear life.

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Hiroshi Yoshizane, Managing Director of Bridgestone India, “We at Bridgestone India are committed towards giving the Indian market world class products that offer superior driving comfort and safety. The Dueler All-Terrain AT002 is one such example where Indian customers will benefit from a premium product that is the best in its class and is backed by world class technology”.

Rajarshi Moitra, Chief Commercial Officer at Bridgestone India commented “The New Dueler All-Terrain AT002 is especially designed for SUVs & 4x4 giving customers an excellent on road and off-road driving experience. The New Dueler All-Terrain AT002 delivers superior wear life while offering excellent grip handling in both dry and wet conditions. Its low noise and superior ride comfort attributes also make it a premium choice for on-road experience, thus providing our SUVs and 4x4 customers with complete all round premium ride experience."

In line with its commitment to meeting evolving consumer needs, Bridgestone India recently introduced the TURANZA 6i, a premium tyre for the passenger vehicle segment. The launch of both the Dueler A/T002 and Turanza 6i reflects Bridgestone's strategic focus on addressing the growing demand for premium tyres, solidifying its leadership position in the market.