Tata Motors Intra V50 Gold ‘Wheels of Bharat’ Campaign with CricketNext Engages Cricket Fans Digitally

Cricket Connects a Nation

Cricket unites India. The sport brings together fans from every walk of life. Each boundary, milestone, and win sparks joy and pride. For brands, these moments open rare chances to connect with people in meaningful ways.

Tata Motors Commercial Vehicles used this opportunity with its Tata Intra V50 Gold “Wheels for Bharat” campaign. The company worked with CricketNext to create a digital-first experience that placed the brand in the heart of the action.

Driving with National Energy

Tata Motors Commercial Vehicles is known for reliability and progress. The brand reflects the drive of India itself. With cricket fever high, the company tied its messaging to the excitement of the season. This connection was more than marketing. It mirrored the national mood and made the brand part of every fan’s celebration.

Innovation on the Scorecard

A new digital partnership with CricketNext anchored the campaign. A flip banner on the live scorecard switched between match updates and brand messages. Fans stayed close to the action while seeing Tata Motors Commercial Vehicles in the same frame.

The banner carried the festive “Success ka Mantra” offer. The message appeared at just the right moments, riding the emotion of the match.

Messages in the Commentary

The brand went further. In the live commentary feed, special cricket moments triggered key messages. Boundaries, half-centuries, and hat-tricks prompted the “Success ka Mantra” to appear.

This linked the product with the highs of the game. Fans saw Tata Motors Commercial Vehicles as part of the joy and progress they felt in real time.

Celebrating Bharat’s Spirit

The campaign promoted the V50 Gold as a symbol of ambition, reliability  and resilience, by doing this, Tata Motors commercial vehicles build emotional recall and emphasised its leadership as mobility partner of Bharat.

A New Benchmark

The results were clear. The campaign delivered visibility and relevance when emotions ran highest. Tata Motors Commercial Vehicles turned cricket moments into brand milestones.

This partnership with CricketNext set a new benchmark for digital engagement. It showed that when sport and innovation come together, brands can create bonds that last well beyond the final score.

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