Mahindra and Bajaj Duel for e‑3W Crown in May; TVS Debuts with 1,582 Units

In a market brimming with transformation and technological shifts, the Indian electric three-wheeler (e‑3W) segment continued its upward trajectory in May 2025. At the forefront of this surge were two fierce competitors Mahindra and Bajaj, each vying for dominance in a space that’s becoming increasingly pivotal to India’s clean mobility transition. Amidst their tug-of-war, TVS Motor Company entered the fray with a noteworthy debut, selling 1,582 electric three-wheelers, signaling a major new player’s arrival.

Mahindra vs Bajaj: A Close Contest

Mahindra e‑3Ws have long been synonymous with dependability, especially in the commercial EV space. Known for their rugged design, fleet efficiency, and expanding after-sales network, Mahindra’s offerings continued to attract a steady stream of buyers. But May wasn’t theirs alone.

Bajaj, with its nimble yet powerful RE E‑TEC series, delivered a near-equal punch. Its e‑3Ws, already popular for their familiarity among traditional three-wheeler drivers, saw strong adoption across high-volume urban centers. The neck-and-neck sales figures reflect a battle not just of numbers, but of brand legacy, design philosophy, and user trust.

TVS Breaks In - Not Quietly, But Boldly

And then came TVS, stepping into the electric three-wheeler segment with the kind of impact that turns heads and resets expectations. With 1,582 units dispatched in its very first month, the company not only entered the market it announced its arrival. Backed by decades of two-wheeler expertise and a reputation for engineering excellence, the new TVS e‑3W has been crafted with last-mile logistics and urban mobility in mind.

If this momentum sustains, TVS could very well alter the competitive landscape of the India e‑3W market in the quarters ahead.

Sales Reflect Market Confidence

Why the surge? Several forces converge here. Skyrocketing fuel prices, generous government incentives, improved charging infrastructure, and rising environmental awareness, all have contributed to this acceleration in e‑3W sales. Notably, these vehicles aren't just replacing their diesel counterparts, they're being embraced for their efficiency, lower operational costs, and increasingly, their advanced tech features.

In May 2025, this sentiment translated into real numbers. For fleet operators and micro-entrepreneurs alike, the Mahindra e‑3W and Bajaj e‑3W offered proven value. With TVS now entering the conversation, buyers suddenly have more choices, each distinct, each compelling.

The Road Ahead: Competitive, Fast, Electric

The India e‑3W market, once a niche domain, is now a central pillar of the nation’s broader EV mission. With new players joining the arena and established names upping their game, the months ahead promise rapid developments.

Expect intensified innovation, price battles, and perhaps even consolidation. For now, though, May 2025 stands as a powerful reminder that the electric three-wheeler is no longer emerging, it’s arrived.

For more articles and news, stay updated with 91trucks. Subscribe to our YouTube channel and follow us on Facebook, Instagram, and Linkedin for the latest videos and updates from the automotive world!