Shubhranshu Singh Becomes First India-Based CMO to Join Effie LIONS Board of Directors

In a remarkable milestone that reflects India’s growing influence in the world of global marketing, Shubhranshu Singh, the Global Chief Marketing Officer of Tata Motors Commercial Vehicles, has been inducted into the inaugural Board of Directors of the Effie LIONS Foundation, a prestigious non-profit organization based in New York.

Shubhranshu Singh becomes the first Indian residing and working in India, representing an Indian brand, to ever be appointed to the Board of Directors of the Effie LIONS Foundation: a historic achievement that places India firmly at the center of conversations about the future of global marketing talent.

What is the Effie LIONS Foundation?

For those unfamiliar, the Effie LIONS Foundation is a groundbreaking global initiative created after the acquisition of Effie Worldwide by Informa plc, the parent company of Cannes Lions, the world's most prestigious platform celebrating creativity and marketing excellence.

This foundation exists for one bold purpose: to shape the future of marketing by empowering rising talent from underrepresented communities across the globe. It brings together influential leaders from global brands, media, non-profits, academia, and creative industries. The Foundation’s mission is to democratize access to marketing opportunities and ensure that the next generation is more diverse, culturally aware, and creatively charged.

Board members, like Shubhranshu Singh, are voting members, directly shaping the programs, funding, and future direction of the global marketing industry.

Why Does This Mean So Much for India?

For decades, India has been a powerhouse of marketing talent, but rarely have India-based professionals made it to decision-making boards on global foundations headquartered in the West.

Shubhranshu Singh's appointment breaks that barrier. He will represent India and South Asia on the global table, helping the foundation build programs that support aspiring marketers in our region.

At a time when India is striving for Atma Nirbhar Bharat, this appointment demonstrates the trust in the ability of Indian leadership to lead.

What Will Shubhranshu Singh Do on the Board?

As a member of the Board of Directors, Shubhranshu Singh will have the following responsibilities:

• Develop the global talent roadmap for marketing.
  
• Advocate for South Asia, ensuring diverse voices get access to the right tools and exposure.
  
• Join two strategic board committees, guiding operations and program development.
  
• Participate in annual meetings in New York/London (January) and at the Cannes Lions Festival (June).
  

Conclusion

This appointment isn’t just about one man. It’s about what he represents: a new India, confident and capable of leading the world. In Shubhranshu Singh, the Effie LIONS Foundation has found not only a marketing veteran but also a visionary who believes in using brand power for real-world impact.

At this moment, India isn’t just participating in global marketing conversations: it’s helping lead them.