Tata Motors Shubhranshu Singh Named to Forbes 2025 List of World’s Most Influential CMOs

In recognition of transformative leadership in marketing, Shubhranshu Singh, Chief Marketing Officer of Tata Motors Commercial Vehicles, has been named to the 2025 Forbes World’s Most Influential CMOs list. The announcement was made during the prestigious Cannes Lions International Festival of Creativity, held at the Carlton Grand Ballroom.

Redefining Influence in Marketing

The Forbes list spotlights 50 CMOs who go beyond visibility to create business impact, cultural resonance, and behavioral change, both within their organizations and in the broader marketplace. Singh’s inclusion reflects not just the power of his messaging but the commercial results and community relevance his strategies have driven.

A Leader with Purpose and Perspective

Reacting to the recognition on LinkedIn, Singh wrote:

“Honoured,Humbled, Inspired.”

“Thrilled to share that I’ve been named to the Forbes World’s Most Influential CMOs List for 2025, announced at the Carlton Grand Ballroom this afternoon at Cannes, alongside the ongoing Cannes Lions festival.”

He further reflected on the evolving role of marketing:

“As marketers, we stand at a unique intersection ,of commerce, creativity, and culture.”

Reinventing Tata’s Commercial Vehicle Marketing

As CMO of Tata’s Commercial Vehicles Business Unit, Singh has overseen a radical transformation of its marketing strategy. Moving away from sporadic campaigns, he introduced an always-on approach that integrates AI, regional influencers, and real-time analytics. A Salesforce-powered CRM, which dynamically builds over 150,000 customer profiles, now supports the production of content in 11 languages.

Digital Impact with Human-Centric Storytelling

On YouTube, Singh’s vision has translated into massive engagement: over 1 million subscribers and 450 million views. The channel features local creators narrating how Tata vehicles are integral to livelihoods and communities, giving utility vehicles an emotional edge and human identity.

Back-End Innovation for Front-End Growth

Beyond storytelling, Singh has rebuilt the company’s marketing technology stack. From deploying blockchain for fraud prevention to implementing programmatic media buying across Meta, Google, and other platforms, Singh has pushed for transparency, traceability, and measurable performance.

Business growth is rooted in marketing strategy.

The result of these initiatives is not just cultural clout but solid financial returns. In FY2024, Tata’s Commercial Vehicles Business reported an 11% year-on-year revenue growth, reinforcing marketing’s role as a profit center, not just a cost line.

Conclusion: Shubhranshu Singh’s Influence Is Built, Not Borrowed

Shubhranshu Singh’s inclusion on Forbes list is not a byproduct of visibility or personal branding, it’s a recognition earned through systemic change, technological foresight, and emotional intelligence. He has turned a traditionally functional sector into a platform for digital innovation, community storytelling, and brand reinvention. His influence isn’t just measured in impressions or awards but in revenue, reach, and relevance. The trifecta that defines true marketing leadership in the modern age.

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